2019 Franchise Consumer Marketing Conference: A Recap
The 2019 Franchise Consumer Marketing Conference, held in Las Vegas, Nevada, brought together franchise marketing professionals from across the country to discuss the latest trends and best practices in franchise marketing. The conference featured keynote speakers from Google, Facebook, and other leading marketing companies, as well as breakout sessions on a variety of topics, including digital marketing, social media marketing, and content marketing.
One of the key themes of the conference was the importance of data-driven marketing. In today’s digital age, businesses have access to more data than ever before, and it’s important to use this data to inform marketing decisions. By tracking key metrics, such as website traffic, leads, and sales, businesses can gain insights into what’s working and what’s not, and make adjustments accordingly.
Another key theme of the conference was the importance of personalization. Consumers are more likely to engage with marketing messages that are tailored to their individual needs and interests. By using data to segment their audience, businesses can create targeted marketing campaigns that are more likely to resonate with consumers.
The conference also featured a number of sessions on the latest digital marketing trends. These sessions covered topics such as social media advertising, search engine optimization (SEO), and content marketing. Attendees learned how to use these digital marketing channels to reach their target audience and drive results.
Overall, the 2019 Franchise Consumer Marketing Conference was a valuable event for franchise marketing professionals. Attendees learned about the latest trends and best practices in franchise marketing, and they gained insights from leading experts in the field.
The Benefits of Google Ads for Franchise Businesses
Google Ads is a powerful marketing tool that can help franchise businesses reach their target audience and drive results. Here are some of the benefits of using Google Ads for franchise businesses:
- Reach a large audience: Google Ads allows you to reach a large audience of potential customers who are searching for products or services like yours.
- Target your audience: Google Ads allows you to target your ads to specific demographics, interests, and locations. This ensures that your ads are seen by people who are most likely to be interested in your business.
- Track your results: Google Ads provides detailed tracking data that allows you to see how your ads are performing. This data can help you optimize your campaigns and improve your results.
- Drive results: Google Ads can help you drive results for your franchise business, such as leads, sales, and website traffic.
How to Market Your Franchise License with Google Ads
If you’re a franchisor, you can use Google Ads to market your franchise license to potential franchisees. Here are some tips for marketing your franchise license with Google Ads:
- Create a targeted campaign: When creating your Google Ads campaign, be sure to target your ads to potential franchisees. This means targeting people who are interested in starting a business, who have the financial means to invest in a franchise, and who are located in areas where you’re looking to expand your franchise.
- Use relevant keywords: When choosing keywords for your Google Ads campaign, be sure to use keywords that are relevant to potential franchisees. This includes keywords such as "franchise opportunities," "business opportunities," and "start a business."
- Write compelling ad copy: Your Google Ads ad copy should be compelling and informative. It should highlight the benefits of your franchise opportunity and encourage potential franchisees to learn more.
- Use a strong call to action: Your Google Ads ad should include a strong call to action, such as "Learn more" or "Contact us today." This will encourage potential franchisees to take the next step and learn more about your franchise opportunity.
By following these tips, you can use Google Ads to effectively market your franchise license to potential franchisees.
