Best Western: A Global Leader in Hospitality Franchising
Introduction
Best Western Hotels & Resorts is a renowned global hotel chain with a rich history spanning over 75 years. As one of the world’s largest hotel brands, Best Western offers a diverse portfolio of properties ranging from budget-friendly options to upscale resorts. With over 4,500 hotels in over 100 countries, Best Western has established a strong presence in the hospitality industry and continues to expand its reach through strategic franchising.
History and Growth
The Best Western story began in 1946 when M.K. Guertin, a motel owner from Phoenix, Arizona, joined forces with several other independent motel owners to form a referral network. This network allowed travelers to easily find and book accommodations at reliable and affordable motels. Over the years, the organization grew and evolved, adopting the Best Western name in 1964.
Through a combination of organic growth and strategic acquisitions, Best Western has expanded its global footprint significantly. In 1996, the company acquired the Ramada brand, which further strengthened its position in the mid-market hotel segment. Today, Best Western operates a diverse portfolio of brands, including Best Western, Best Western Plus, Best Western Premier, and Best Western Signature Collection.
Franchise Model
Best Western’s success is largely attributed to its robust franchise model. The company offers a comprehensive support system to its franchisees, including:
- Site selection and development assistance
- Design and construction guidance
- Training and operational support
- Marketing and sales support
- Reservation and loyalty programs
By partnering with Best Western, franchisees gain access to a proven business model, a globally recognized brand, and a wealth of resources to help them succeed.
Benefits of Franchising with Best Western
There are numerous benefits to franchising with Best Western, including:
- Strong brand recognition: Best Western is a well-established and trusted brand with a loyal customer base.
- Proven business model: Best Western’s franchise model has been refined over decades and provides a clear roadmap for success.
- Comprehensive support: Franchisees receive ongoing support from Best Western in all aspects of their business.
- Access to global distribution channels: Best Western’s extensive reservation system and partnerships with major travel agents provide franchisees with access to a global customer base.
- Marketing and advertising support: Best Western invests heavily in marketing and advertising to drive demand for its hotels.
Conclusion
Best Western Hotels & Resorts is a global leader in hospitality franchising. With a proven business model, a strong brand, and a comprehensive support system, Best Western offers franchisees a unique opportunity to succeed in the competitive hospitality industry. By partnering with Best Western, franchisees can leverage the power of a globally recognized brand and benefit from a wealth of resources and support to drive their business forward.
